Wednesday, 28 July 2010

Marc Jacobs launches Fragrance 'Bang'

Stars had a great night out partying at Harvey Nichols in London last night, supporting Marc Jacob's as he launched his newest men's Fragrance, 'Bang'.

Inspiration for the name? Marc says it came to him whilst he was working out at the gym, mainly because he feel's it sounds so Masculine.

At the Bash, Madonna's bf Jesus took charge of the decks whilst guests such as Daisy Lowe, model Erin O'Connor, Henry Holland, Mischa Barton, Pixie Lott, Jake Shears, Diana Vickers, Jaime Winstone, Beth Ditto, and George Lamb partied the night away.

Designer Marc Jacobs himself decided to front the 'bang' campaign by posing daringly for photographer Juergen Teller, draped over crinkled Silver Metallic Mylar, with only a Huge bottle of Bang protecting his modesty! About the risqué shoot, Marc told Vogue UK: “I wasn’t nervous at all – I keep in shape and go to the gym a lot anyway so no I didn’t have to do much preparing. I’ve been working out forever. I take pride in grooming.”

“Once I agreed to be the model, I couldn’t see what I would wear to express this. We tried it with clothes, but it didn’t work. Then Juergen had the idea for the silver Mylar, and it all came together. The silver Mylar also gives it that flash, that bang."

Girls look out for Marc's fragrance Bang in September 2010, a great little prezzie for your man, apparently it smells pretty amazing!



Image: Marc Jacobs Ad

Text: Claire Webb

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